Prime Highlights
- Roborock aims to launch an affordable robotic vacuum with a smart arm for the mass market within five years.
- The company’s revenue surged 79% in the first half of 2025, with nearly half of sales from outside China, including the U.S.
Key Facts
- The Saros Z70 robotic vacuum currently sells for about $2,600 in the U.S. after tariff-related price increases.
- Roborock is working with suppliers in Vietnam to manage North American orders and reduce tariff impact.
Key Background
Beijing-based Roborock, a leading name in smart vacuum cleaners, is working to make advanced home robots more affordable for everyday users. The company, which saw its revenue jump 79% in the first half of this year, plans to launch a mass-market version of its robotic vacuum within the next five years.
Earlier this year, Roborock introduced the Saros Z70, the first vacuum equipped with an AI-powered robotic arm capable of removing obstacles in its path. With a price of about 2,600 dollars, the gadget has had mixed reviews among the U.S. tech media, touted as possible but criticized for its high price. However, Roborock’s president, Quan Gang, believes that future models can be priced at just a few hundred dollars, accelerating adoption among global households.
“Vacuum cleaners are the only truly successful home robots to date. To expand this success, we need to bridge cutting-edge technology with mainstream affordability,” Quan said in an interview. He predicts that by 2030, human-like robots powered by generative AI could become a regular part of household life.
Despite rapid growth, Roborock faces hurdles, including tariffs that forced it to raise the Z70’s U.S. price by $700. It is also planning to list on the Hong Kong stock market as a way of raising funds to expand overseas.
Roborock’s growth strategy is backed by heavy investment in innovation. The company has doubled its R&D spending and is on track to hire nearly 200 AI experts this year, many with overseas education and industry experience.
Experts believe Roborock’s strategy could help make home robots easier for people to own. But they also point out that, while robot vacuums are doing well, humanoid robots are still too costly and don’t yet have clear everyday uses.
For now, Roborock’s vision is clear, to transform home cleaning technology into a global, affordable, AI-powered reality.
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