Known for its engaging and informative business content, The CIO World is pleased to showcase Michael Dybro Birch, the visionary CXO of Tricent, who has been instrumental in enhancing customer satisfaction.
Michael’s background in driving customer satisfaction, retention, and loyalty stems from more than 15 years of experience in leading customer success and support organizations in the tech and telco business sectors.
With a Mini MBA in Psychology and Human Resource Management and Professional Diploma in Customer Experience (CX), Communications Certified Engineer, and SSCA® SIP School Certified Associate, amongst others, he is poised to create customer-focused solutions that create growth opportunities for the SaaS industry.
His passion for learning and providing the optimal customer experience stems from his strong belief that an organic, successful customer experience is the hallmark of any business’s success. At Tricent, he works toward making their solutions exceed customers’ expectations and meet compliance standards, building long-term relationships and loyalty.
He has over 15 years of customer success and support background working in the technology and telecommunication industries with a steady performance history of establishing customer loyalty and satisfaction.
With his experience, he can create customer-focused solutions and tools with a firm influence on the SaaS business.
With a continued passion for customer experience enhancement, Michael feels that frictionless experience is the key to business success. With Tricent, he has a vision that its solutions are industry levels benchmarked and customer expectations met, hence developing loyalty and long-term relationship.
Michael emphasizes the way in which customer feedback can work as a roadblock to automating compliance planning. Customer feedback can identify particular areas of concern where the compliance procedures are deficient or result in dissatisfaction. It will consequently be possible to make precise improvements through automation to improve the user experience.
By taking the extra step and acting on customers’ feedback in advance, he shows customer-needs focus proactiveness, boosting confidence as well as relationship. This, besides boosting compliance efforts, makes them customer-needs oriented and thus successful and simple to enforce.
By making the business provide improved customer service without lagging in stringent compliance requirements in this dialogue, he compels customers’ compliance.
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